Zee TV's Jaagriti Moves to 10 PM Slot from October 6 Amid Jagadhatri Delay

 

Zee TV is set to enhance its primetime lineup by shifting Jaagriti – Ek Nayi Subah from its current 11 PM slot to the coveted 10 PM slot starting October 6, 2025. This strategic move follows the finale of Chhoriyan Chali Gaon on October 4, creating an opportunity to boost viewership for the Rachna Mistry and Vijayendra Kumeria-starrer. Meanwhile, the anticipated launch of Jagadhatri at the 10 PM slot has been postponed, stirring buzz among fans.

Jaagriti: A Compelling Drama with Star Leads

Jaagriti – Ek Nayi Subah, which premiered on September 16, 2024, has captivated audiences with its empowering narrative centered on a young woman from the marginalized Chitta community fighting societal injustices. Rachna Mistry shines as Jagriti, delivering a powerful performance as a determined protagonist aiming to become an IPS officer. Vijayendra Kumeria, as Suraj Thakur, complements her as the initially antagonistic heir of a corrupt landlord who evolves into her ally and romantic interest. Produced by Gurudev Bhalla Productions, the show’s high-stakes drama, including mafia conflicts and personal betrayals, keeps viewers hooked, with episodes streaming on ZEE5.

Strategic Slot Shift: Why Now?

The decision to move Jaagriti to 10 PM leverages the vacancy left by Chhoriyan Chali Gaon, a reality-based show hosted by Rannvijay Singha that concluded successfully. Zee TV’s choice to promote an established show like Jaagriti over launching a new series reflects a data-driven strategy to maximize TRPs. Industry trends suggest a 15-20% viewership increase for shows moved to family-friendly slots, as seen with past successes like Bhagya Lakshmi’s 2024 shift. The 11 PM slot, tested since August 2025, limited Jaagriti’s reach, prompting this viewer-centric adjustment.

Jagadhatri Launch Postponed: What’s Next?

Originally slated for October 6 at 10 PM, Jagadhatri—a Hindi adaptation of the popular Bengali serial—has been delayed to accommodate Jaagriti’s promotion. Starring Sonakshi Batra and Farman Haider, the show follows an intelligence officer posing as an NGO worker, blending action and family drama. Produced by Rahul Tewary, it features Imran Khan and Vishavpreet Kaur in key roles, with a festive season launch now speculated. Social media posts on X reflect fan anticipation, with #Jagadhatri trending briefly.

What This Means for Viewers

For Jaagriti fans, the 10 PM slot offers a more accessible viewing time, enhancing the show’s appeal led by Mistry and Kumeria’s electric chemistry. Catch it daily on Zee TV or stream on ZEE5. As Zee TV navigates a competitive GEC landscape against Star Plus and Colors, this move underscores its focus on audience engagement. Stay tuned for updates on Jagadhatri’s new premiere date.

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