According to industry-exclusive updates circulating through Gossips TV and other trade sources, Star Plus is preparing a major scheduling change that could redefine its weekday performance. The channel is reportedly planning to shift its drama Jhanak—currently airing at 11 PM—to the coveted 8 PM prime-time slot starting 15th December.
The show, headlined by Rajveer Singh as Rishi, Twinkle Arora as Aditi, and Riya Sharma as Jhanak, has built a strong late-night viewership since the introduction of its second-generation storyline. With a loyal audience that stays glued to its emotional arcs and refreshed dynamics, Jhanak has been one of the more stable performers in the late-night bracket.
A Strategic Push to Strengthen Weekday Ratings
Industry chatter suggests that Star Plus is exploring this strategic shift to boost its struggling weekday lineup. In recent months, only a few shows on the channel have been delivering consistent ratings. Insiders reveal that the network sees Jhanak as a strong contender capable of attracting prime-time eyeballs due to its evolving cast, growing hype, and established fanbase.
The move is being internally described as a “calculated gamble.”
Executives are reportedly confident that the show’s audience loyalty will translate seamlessly to an earlier timeslot, helping rejuvenate the channel’s prime-time performance.
What Happens to the Current 8 PM Show?
If the reshuffle goes as predicted, the current 8 PM show Aarti Anjali Awasthi, starring Shritama Mitra, will shift to the 11 PM slot currently occupied by Jhanak. Sources indicate that internal discussions about this rearrangement have been active for weeks. While Star Plus has yet to release a formal announcement, insiders claim the decision is “almost locked.”
This swap is expected to maintain continuity for viewers of both shows while strategically placing the stronger property—Jhanak—front and center during prime time.
Why This Move Matters for Star Plus
The decision marks a crucial turning point for the channel. Over the past year, Star Plus has experimented heavily with programming, timeslot reshuffles, and narrative reworks to regain its leadership in the competitive Hindi GEC space. With rival channels introducing high-budget dramas and mythological spectacles during prime time, Star Plus is looking to solidify its foothold through proven performers.
Awaiting Official Confirmation
While viewers are eagerly awaiting Star Plus’s official statement, insiders believe an announcement is likely soon. Whether the shift to prime time will elevate Jhanak’s success or challenge its established rhythm remains to be seen.
For now, fans can prepare for a potentially game-changing programming update that may redefine Star Plus’s evening lineup starting 15th December.
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