Indian television is witnessing another round of programming reshuffles as two recently launched daily soaps. Maana Ke Hum Yaar Nahi on Star Plus and Binddii on Colors TV are set to go off-air later this month. Despite initial buzz and efforts to refresh their narratives, both shows reportedly failed to secure stable viewership, prompting their respective channels to pull the plug.
Maana Ke Hum Yaar Nahi to End on January 26
According to a report by Gossips TV, Star Plus’ Maana Ke Hum Yaar Nahi will air its final episode on January 26. The show, which starred Manjeet Makkar and Divya Patil in the lead roles, premiered with expectations of offering a fresh spin on the popular contract marriage trope. However, despite decent pre-launch curiosity, the series struggled to connect with a wider television audience.
Industry sources suggest that stiff competition, early time-slot placement, and inconsistent TRP performance played a major role in the show’s premature conclusion. The channel reportedly found it difficult to sustain the drama in the long run due to its underwhelming response on rating charts.
The show was set against a backdrop of intense family drama. In addition, the storyline revolved around Khushi, a resilient young woman forced into a contract marriage with Krishna, a charming yet manipulative man, to save her ailing father. What initially began as a forced alliance gradually evolved into a turbulent love-hate relationship, complicated by misunderstandings, hidden motives, and interference from antagonistic forces, including the scheming character Queenie.
While the narrative showed potential for further development, the show’s short lifespan means viewers can expect a rushed yet conclusive ending, with the makers tying up loose ends as Khushi and Krishna’s journey comes to an end.
Colors TV’s Binddii Also to Wrap Up
In a similar development, Colors TV’s daily soap Binddii is also set to go off-air. However, its final episode expected to air on January 30, as per well-placed sources. The decision comes after the show reportedly struggled to register consistent viewership despite multiple creative interventions.
Binddii initially featured Krushal Ahuja and Radhika Muthukumar as the lead pair and opened to a moderate response. The makers introduced a generation leap by reworking the plot and bringing in a new on-screen pairing in a try to revive the trp. However, the strategy failed to deliver the anticipated turnaround in TRPs.
Adding to its challenges, the show was recently shifted to a late-night 10:30 pm slot, a timing often considered risky for daily fiction shows aiming to retain loyal audiences. Sources indicate that the decision to end Binddii was taken mutually by the channel and the production team, opting for a dignified closure rather than unnecessarily stretching the storyline.
Although a section of viewers expressed curiosity about the post-leap narrative and the evolving character dynamics, the show’s overall performance reportedly remained below the channel’s expectations.
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What’s Next on Colors TV?
Following Binddii’s exit, Colors TV is expected to replace the slot with its upcoming reality show The 50, scheduled to premiere from February 1. The new format is positioned as part of the channel’s refreshed programming lineup for early 2026, signaling a strategic shift towards reality content.
Read more - All you need to know about The 50
Industry Insight
The early endings of Maana Ke Hum Yaar Nahi and Binddii highlight the increasing pressure on new television shows to deliver immediate ratings amid intense competition and evolving viewer preferences. With limited patience for experimental narratives, channels continue to prioritize performance-driven programming decisions.
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