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Zee TV’s Jaagriti to Go Off-Air Next Month; Channel Plans Strategic Time Slot Reshuffle

Zee TV’s Jaagriti to Go Off-Air Next Month; Channel Plans Strategic Time Slot Reshuffle



Zee TV’s popular daily soap Jaagriti, starring Vijayendra Kumeria and Rachana Mistry, is reportedly all set to go off-air next month. According to well-placed industry sources quoted by Gossips TV, the channel and the makers have mutually decided to end the show after closely tracking its performance over the past few weeks. While an official confirmation from Zee TV is still awaited, all signs indicate a planned and timely wrap-up rather than an abrupt closure.

Jaagriti Under Scanner Due to Inconsistent TRPs

As reported earlier, Jaagriti had been under scrutiny for some time due to inconsistent TRP ratings. Despite a promising start and initial buzz, the show reportedly struggled to maintain steady viewership. Insiders reveal that there were discussions about shifting the show to a later time slot, possibly around 11 pm, in an effort to stabilize ratings.

However, sources now confirm that the makers and the channel have decided against a slot change. Instead, they have chosen to conclude the storyline in a structured manner. This decision has reportedly been taken to ensure that Jaagriti gets a proper and satisfying ending, allowing the creative team to wrap up the narrative without compromising its essence.

Final Episode and Shooting Wrap Details

Sources further add that the cast and crew of Jaagriti are expected to wrap up shooting within the next few days. The final episode is scheduled to air on January 9, officially bringing the show’s journey to a close. While Zee TV has not yet released a formal statement, industry insiders suggest that the decision has been carefully planned, keeping both storytelling and programming strategy in mind.

The show’s fans may find solace in the fact that the makers are reportedly ensuring a neat conclusion, rather than leaving the story unfinished. Such planned wrap-ups are increasingly rare in television, making this decision a noteworthy one.

Zee TV’s Programming Reshuffle Explained

With Jaagriti exiting the lineup, Zee TV is gearing up for a strategic programming reshuffle as part of its new year content strategy. As per sources, Jaane Anjaane Hum Mile will move into Jaagriti’s current time slot. This shift is expected to help the channel maintain continuity and retain its core audience base.

Additionally, Zee TV’s upcoming family drama Lakshmi Niwas is slated to take over the 8 pm slot currently occupied by Jaane Anjaane Hum Mile, starting January 12. This calculated reshuffle reflects Zee TV’s broader plan to strengthen its prime-time offerings with fresh and relatable content.

What This Means for Zee TV Viewers

The exit of Jaagriti marks the end of a journey that had generated significant interest during its initial phase. While fluctuating ratings ultimately influenced the decision, the channel’s approach to giving the show a proper conclusion has been appreciated within industry circles.

For viewers, the upcoming weeks promise new narratives and refreshed storytelling, with Lakshmi Niwas expected to bring a family-centric drama that aligns with Zee TV’s brand identity. Meanwhile, fans of Jaane Anjaane Hum Mile will now be able to catch the show in a new time slot.

Industry Insight and Outlook

From an industry perspective, Zee TV’s move highlights how data-driven programming decisions and viewer preferences continue to shape television content. Ending Jaagriti at the right time, rather than extending it through slot shuffles, allows the channel to optimize its lineup while respecting creative closure.

As the new year approaches, Zee TV appears focused on refreshing its prime-time slate with strategic replacements and new launches. An official announcement is awaited, but for now, all indications point to Jaagriti concluding its run gracefully, making way for the channel’s next chapter in 2025.

Stay tuned for further updates as Zee TV makes official confirmations regarding the show’s wrap-up and upcoming programming changes.


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